So many religions claim they’re the right one, the only right one. I suppose this is because they’re playing some sort of fear factory to keep the flock gathered and not having anyone leaving for the other side of the fence. Well, some people are very relaxed about their religion, and others as well, kind of respecting the differences. I have mine you have yours; but still silently thinking I am right and you are wrong.
I am by birth a Christian, I am European so also by definition I am a Christian. Well others are Muslims, Hindus, Buddhists, to name but a few of the biggies. Some don’t have any apart from perhaps an old tree or the medicine man, God forbid.
So having been raised in a Christian society, not so much a Christian upbringing as such by my family. But this little post will be from a Christian perspective because to the extent I know anything about it, this is where I have some knowledge.
What I reflect over every now and then is why God will send a good guy to Hell only because she does not belong to Christianity. So Heaven is full of good Christians, while Hell is full of bad Christians and whatever from any other religion. It is not fair. And I find it hard to believe.
So I think the first marketing guru was not an Ogilvy or something like that; it was God. I think God thought that: If I’m going to attract as many as possible to me, I have to be smarter than smart and use various forms of communication, channels, messages, media, symbols. What’s my marketing mix? So various religions were created to cater for most needs, and in some remote areas there was no religion as we know it at all, perhaps an old tree, an anthill or a funny looking big stone that people could go to when in need. Smart.
So from this perspective if Heaven and Hell exists other than on this earth, some people like e.g. Gandhi will be promoted from down under (no offense Australians) to up above. (With all due respect I take it that most people would vote for Gandhi as a good guy). And no religion is any better than others or more right than others.
We’re down to demographics, well known to marketers even today. What is suitable for whom?
So at the end of the day it’s all about whether you’re a good guy or a bad guy; and that’s fair.
PS. I believe there is a God, or I call it God, as a power greater than myself, but that this power is a higher me. Co-creation.
